ettitude (=eco-attitude) is a next-gen textile material and sustainable lifestyle company. With proprietary, patented lyocell made from 100% organic bamboo, This innovative fabric is silky soft, thermoregulating, extremely breathable, antimicrobial, and water-saving, resulting in soft goods that are better for you and the planet. ettitude's vision is to reduce the negative environmental impact of textiles by replacing cotton and viscose with better alternatives. ettitude is certified Carbon Neutral and is a B Corp. We are also a proud member of the 1% For the Planet and donate 1% of our sales to environment-related causes.

Why work with us

• CleanBamboo is patented and trademarked
• Unlike bamboo viscose/rayon, CleanBamboo uses a non-toxic solvent to dissolve raw bamboo and a closed-loop process that recycles 98% of water and saves 38% of CO2 vs. cotton
• Unlike Tencel, CleanBamboo does not use trees
• CleanBamboo has superior moisture wicking (24% better), temperature regulation (17% more cooling), durability and resistance to pilling vs. cotton, viscose and Tencel
• The resulting fabrics are incredibly soft, breathable, and 99.9% antimicrobial
• CleanBamboo can be blended with other fibers for various functional benefits (several blends already available)